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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Abstract
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new editionmore than 50% new and revisedis a significant update from the previous one, ...
Keywords
Computer science
Association rule learning
Data science
Affinity analysis
Data mining
Web mining
Customer relationship management
Web page
World Wide Web
Database
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure

2004
Book
Language


Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Abstract
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new editionmore than 50% new and revisedis a significant update from the previous one, ...
Keywords
Computer science
Association rule learning
Data science
Affinity analysis
Data mining
Web mining
Customer relationship management
Web page
World Wide Web
Database
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure

2004
Book
Language