Factors Affecting the Likelihood of Using Artificial Intelligence in Tourism Businesses: A Case of Egypt.
Citations:
3
References:
38
Abstract
Tourism is being shaped by new consumer demands known as "digital natives", who expect technology such as Artificial Intelligence (AI). However, AI in tourism is still in its infancy compared to other sectors such as banking, healthcare, etc. Thus, governments and businesses need to develop AI policies and strategies to keep tourism services competitive. The objective of this research is to unders...
Subjects
Sustainable Development Goals (SDG)
Factors Affecting the Likelihood of Using Artificial Intelligence in Tourism Businesses: A Case of Egypt.
Factors Affecting the Likelihood of Using Artificial Intelligence in Tourism Businesses: A Case of Egypt.
Citations:
3
References:
38
Abstract
Tourism is being shaped by new consumer demands known as "digital natives", who expect technology such as Artificial Intelligence (AI). However, AI in tourism is still in its infancy compared to other sectors such as banking, healthcare, etc. Thus, governments and businesses need to develop AI policies and strategies to keep tourism services competitive. The objective of this research is to unders...