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Diversity in the digital age: how consumers respond to diverse virtual influencers
Citations:
39
References:
91
Abstract
In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences. As such, influencer marketing is perceived as an effective and cost-effective marketing tool. However, like all areas of marketing there are broad-based shifts that are having significant effects on the...
Keywords
Sustainable Development Goals (SDG)
2024
Article
Open Access
Publisher
2-Y Citation Average
6.478
Language
Country
Diversity in the digital age: how consumers respond to diverse virtual influencers
Citations:
39
References:
91
Abstract
In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences. As such, influencer marketing is perceived as an effective and cost-effective marketing tool. However, like all areas of marketing there are broad-based shifts that are having significant effects on the...
Keywords
Sustainable Development Goals (SDG)
2024
Article
Open Access
Publisher
2-Y Citation Average
6.478
Language
Country