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Examining the Factors Associated with Consumers’ Behavioral Intentions to Use Mobile Phone Applications
Abstract
Technology has brought about a new perspective on marketing.Marketers are continuously looking for recent technologies in communications and other marketing activities for the purpose of spreading their marketing goals.The unified theory of acceptance and use of technology (UTAUT) model and its extensions were used to examine and provide a comprehensive framework about the impact of various constr...
Keywords
2022
Article
Open Access
2-Y Citation Average
0.643
Language
Country
Examining the Factors Associated with Consumers’ Behavioral Intentions to Use Mobile Phone Applications
Abstract
Technology has brought about a new perspective on marketing.Marketers are continuously looking for recent technologies in communications and other marketing activities for the purpose of spreading their marketing goals.The unified theory of acceptance and use of technology (UTAUT) model and its extensions were used to examine and provide a comprehensive framework about the impact of various constr...
Keywords
2022
Article
Open Access
2-Y Citation Average
0.643
Language
Country