Corporate Social Responsibility (CSR) has become an integral pillar of any successful organisation's activities. However, consumers' scepticism towards firms' CSR has almost become a hostile companion to CSR. Hence, attribution of firms' CSR practices becomes a variable of immense relevance. This study aims to explore and propose a conceptual model of the antecedents and consequences of consumers'...
Corporate Social Responsibility (CSR) has become an integral pillar of any successful organisation's activities. However, consumers' scepticism towards firms' CSR has almost become a hostile companion to CSR. Hence, attribution of firms' CSR practices becomes a variable of immense relevance. This study aims to explore and propose a conceptual model of the antecedents and consequences of consumers'...