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أثر خبرة التسوق الالکتروني على النية الشرائية للمستهلک عبر مواقع التسوق الالکترونية: جودة موقع التسوق الالکتروني متغير وسيط
Abstract
This study aimed to identify the role of the quality of the eshopping site in explaining the relationship between the eshopping experience of the individual customer on his purchasing intention through e-shopping sites.To achieve this goal, a random sample of shoppers were selected through online shopping sites.The sample size was 391 shoppers.An electronic questionnaire was designed, and responde...
Keywords
2021
Article
Open Access
أثر خبرة التسوق الالکتروني على النية الشرائية للمستهلک عبر مواقع التسوق الالکترونية: جودة موقع التسوق الالکتروني متغير وسيط
Abstract
This study aimed to identify the role of the quality of the eshopping site in explaining the relationship between the eshopping experience of the individual customer on his purchasing intention through e-shopping sites.To achieve this goal, a random sample of shoppers were selected through online shopping sites.The sample size was 391 shoppers.An electronic questionnaire was designed, and responde...
Keywords
2021
Article
Open Access