Search
Search
AI Chat
Recommendation
Reviewer
PDF Analysis
Projects
Sign in

Sign in to unlock AI Chat and more features

The role of social media influencers as a marketing tool on Instagram

Al-Mağallah Al-ʿilm iyyaẗ Li-Buḥūṯ Al-Id̲̲āʿẗ wa Al-Tilifizyūn

Rania Abdel Hai Ibrahim       El Nahas, . Shaimaa Z. Zoghaib

Keywords
Influencer marketing
Social media
Social media marketing
Advertising
Business
Social marketing
Marketing
Digital marketing
Computer science
Marketing management
World Wide Web
Relationship marketing
2025
Article
DOI

https://doi.org/10.21608/ejsrt.2025.414911

Language

en

The role of social media influencers as a marketing tool on Instagram

The role of social media influencers as a marketing tool on Instagram

Al-Mağallah Al-ʿilm iyyaẗ Li-Buḥūṯ Al-Id̲̲āʿẗ wa Al-Tilifizyūn

Rania Abdel Hai Ibrahim       El Nahas, . Shaimaa Z. Zoghaib

Keywords
Influencer marketing
Social media
Social media marketing
Advertising
Business
Social marketing
Marketing
Digital marketing
Computer science
Marketing management
World Wide Web
Relationship marketing
2025
Article
DOI

https://doi.org/10.21608/ejsrt.2025.414911

Language

en

The web of influencers. A marketing-audience classification of (potential) social media influencers

Journal of Marketing Management

Gaëlle Ouvrein, Sara Pabian, David Giles, Liselot Hudders, Charlotte De Backer

2021
Article

Open Access

This study aims to integrate the literature on social media influencers into a framework that classifies (potential) social media influencers and highlights their features. Previous classifications mainly focused on the measurable characteristics of ...