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Advertising empathy strategies and their role in influencing the recipient
References:
7
Abstract
The empathy strategy is one of the keys to driving successful advertising campaigns, and it is also one of the main ingredients in influencing the psychology and mentality of the recipients and directing them towards the actual goal of the advertising campaign. This is because empathy translates into trust, providing a deeper relationship with recipients, by telling an advertising story that shows...
Keywords
2022
Article
Open Access
2-Y Citation Average
0.226
Language
Country
Advertising empathy strategies and their role in influencing the recipient
References:
7
Abstract
The empathy strategy is one of the keys to driving successful advertising campaigns, and it is also one of the main ingredients in influencing the psychology and mentality of the recipients and directing them towards the actual goal of the advertising campaign. This is because empathy translates into trust, providing a deeper relationship with recipients, by telling an advertising story that shows...
Keywords
2022
Article
Open Access
2-Y Citation Average
0.226
Language
Country