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Automated Market Analysis by RFMx Encoding Based Customer Segmentation using Initial Centroid Selection Optimized K-means Clustering Algorithm

IJCI International Journal of Computers and Information

Ahmed Maghawry, Ahmed Al-qassed, Mohamed Awad, M. Kholief

Citations:

1

References:

10

Abstract
Market analysis including customer segmentation is one of the most important approaches utilized by business owners to analyze customer behavior.Such analysis can provide significant insights and decision support for businesses.Multiple research effort was conducted for market analysis including the Recency, Frequency and Monetary analysis (RFM) in addition to many variations including RFD, RFE, R...
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Keywords
Cluster analysis
Centroid
Market segmentation
Selection (genetic algorithm)
Encoding (memory)
Computer science
Segmentation
Algorithm
Pattern recognition (psychology)
Artificial intelligence
k-means clustering
Data mining
Business
Marketing
2021
Article

Open Access

Institution

Business Solutions Department, E-Finance Cairo, Egypt.

2-Y Citation Average

0.556

DOI

https://doi.org/10.21608/ijci.2021.207737

Language

en

Country

Egypt

pdf file
Automated Market Analysis by RFMx Encoding Based Customer Segmentation using Initial Centroid Selection Optimized K-means Clustering Algorithm
pdf file

Automated Market Analysis by RFMx Encoding Based Customer Segmentation using Initial Centroid Selection Optimized K-means Clustering Algorithm

IJCI International Journal of Computers and Information

Ahmed Maghawry, Ahmed Al-qassed, Mohamed Awad, M. Kholief

Citations:

1

References:

10

Abstract
Market analysis including customer segmentation is one of the most important approaches utilized by business owners to analyze customer behavior.Such analysis can provide significant insights and decision support for businesses.Multiple research effort was conducted for market analysis including the Recency, Frequency and Monetary analysis (RFM) in addition to many variations including RFD, RFE, R...
See More
View PDF
Keywords
Cluster analysis
Centroid
Market segmentation
Selection (genetic algorithm)
Encoding (memory)
Computer science
Segmentation
Algorithm
Pattern recognition (psychology)
Artificial intelligence
k-means clustering
Data mining
Business
Marketing
2021
Article

Open Access

Institution

Business Solutions Department, E-Finance Cairo, Egypt.

2-Y Citation Average

0.556

DOI

https://doi.org/10.21608/ijci.2021.207737

Language

en

Country

Egypt

pdf file