The Role of Public Relations and Mass Media in Influencing Public Attitudes to Genetically Modified (GM) and Organic Foods

References:

8

Abstract

Purpose: To investigate the role of public relations and mass media as an influence on public attitudes about GM and organic foods. Design/Methodology: The study involved a comprehensive analysis of four prominent UK newspaper articles, which discussed the topic of GM and organic foods. Key Informant Interviews (KIIs) were carried out with specialists in different areas of interest regarding the ...

Keywords

Mass media

Genetically modified organism

Public opinion

Psychology

Political science

Advertising

Business

Biology

Genetics

Gene

Law

Politics

2017

Article

Institution

Communication skills, Faculty of sciences and arts King Abdulaziz University Jeddah

2-Y Citation Average

0.833

DOI

https://doi.org/10.21608/ijie.2017.16060

Language

en

Country

Saudi Arabia

The Role of Public Relations and Mass Media in Influencing Public Attitudes to Genetically Modified (GM) and Organic Foods

المجله الدولیه للتعلیم بالانترنت

Nuha Almohammadi

References:

8

Abstract

Purpose: To investigate the role of public relations and mass media as an influence on public attitudes about GM and organic foods. Design/Methodology: The study involved a comprehensive analysis of four prominent UK newspaper articles, which discussed the topic of GM and organic foods. Key Informant Interviews (KIIs) were carried out with specialists in different areas of interest regarding the ...