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Evaluating the Marketing Efforts for Attracting the Chinese Tourists to Egypt
Citations:
2
References:
18
Abstract
The main aim of this study is to evaluate the marketing efforts for increasing the Chinese tourism movement to Egypt. This study depended on mixed approaches by collecting quantitative and qualitative data; questionnaire was designed and distributed to travel agencies, and 10 interviews were conducted with marketing experts and members in the Egyptian Tourism Authority. The targeted population for...
Keywords
Sustainable Development Goals (SDG)
2023
Article
Open Access
2-Y Citation Average
0.569
Language
Country
Evaluating the Marketing Efforts for Attracting the Chinese Tourists to Egypt
Citations:
2
References:
18
Abstract
The main aim of this study is to evaluate the marketing efforts for increasing the Chinese tourism movement to Egypt. This study depended on mixed approaches by collecting quantitative and qualitative data; questionnaire was designed and distributed to travel agencies, and 10 interviews were conducted with marketing experts and members in the Egyptian Tourism Authority. The targeted population for...
Keywords
Sustainable Development Goals (SDG)
2023
Article
Open Access
2-Y Citation Average
0.569
Language
Country