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The Impact of Floating Hotels’ Green Practices on Customers' Satisfaction and Retention

Abstract
The absence of interest in green practices in floating hotels causes many negative effects and negatively effects on Customers' Satisfaction and Retention.Hotel administrators anticipate that green practices programming will save costs and boost a hotel's brand value without alienating current guests.The aim of this research is to measure the influence of green practices as an independent variable...
View PDF
Keywords
Business
Customer satisfaction
Marketing


pdf file

The Impact of Floating Hotels’ Green Practices on Customers' Satisfaction and Retention
pdf file

The Impact of Floating Hotels’ Green Practices on Customers' Satisfaction and Retention

Abstract
The absence of interest in green practices in floating hotels causes many negative effects and negatively effects on Customers' Satisfaction and Retention.Hotel administrators anticipate that green practices programming will save costs and boost a hotel's brand value without alienating current guests.The aim of this research is to measure the influence of green practices as an independent variable...
View PDF
Keywords
Business
Customer satisfaction
Marketing


pdf file