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Mechanisms for the application of relation ship marketing in quick service restaurants in Egypt
Abstract
The objective of this research is to assess the effectiveness of the application of relationship marketing in quick service restaurants in Egypt. The findings of the study showed that there were two aspects of application, the positive aspects achieved through the application of relationship marketing in restaurants such as providing and maintaining database about customers, and following-up custo...
Keywords
Sustainable Development Goals (SDG)
2014
Article
Open Access
2-Y Citation Average
0.276
Language
Country
Mechanisms for the application of relation ship marketing in quick service restaurants in Egypt
Abstract
The objective of this research is to assess the effectiveness of the application of relationship marketing in quick service restaurants in Egypt. The findings of the study showed that there were two aspects of application, the positive aspects achieved through the application of relationship marketing in restaurants such as providing and maintaining database about customers, and following-up custo...
Keywords
Sustainable Development Goals (SDG)
2014
Article
Open Access
2-Y Citation Average
0.276
Language
Country