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Determining the Critical Factors Affecting Tour Operator Reputation Based on Stakeholders' Perceptions: Reputation Quotient Approach

Abstract
In today's highly competitive, dynamic and turbulent business environment, tour operators strive to search for ways to differentiate their offerings and build favorable relationships with company's stakeholder groups.Reputation is an important mean by which tour operators can maintain a sustainable competitive advantage and ensure a long term relationship with multiple stakeholder groups.A good fe...
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Keywords
Reputation
Stakeholder
Business
Marketing
Order (exchange)
Context (archaeology)
Competitive advantage
Loyalty
Public relations
Finance
Social science
Sociology
Paleontology
Political science
Biology


pdf file

Determining the Critical Factors Affecting Tour Operator Reputation Based on Stakeholders' Perceptions: Reputation Quotient Approach
pdf file

Determining the Critical Factors Affecting Tour Operator Reputation Based on Stakeholders' Perceptions: Reputation Quotient Approach

Abstract
In today's highly competitive, dynamic and turbulent business environment, tour operators strive to search for ways to differentiate their offerings and build favorable relationships with company's stakeholder groups.Reputation is an important mean by which tour operators can maintain a sustainable competitive advantage and ensure a long term relationship with multiple stakeholder groups.A good fe...
View PDF
Keywords
Reputation
Stakeholder
Business
Marketing
Order (exchange)
Context (archaeology)
Competitive advantage
Loyalty
Public relations
Finance
Social science
Sociology
Paleontology
Political science
Biology


pdf file