Service quality (SERVQUAL) has received a considerable attention in the last 50 years.While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism.The aim of this paper is to examine the causal direct and indirect impact of service quality on custom...
Service quality (SERVQUAL) has received a considerable attention in the last 50 years.While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism.The aim of this paper is to examine the causal direct and indirect impact of service quality on custom...