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The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention

Abstract
Service quality (SERVQUAL) has received a considerable attention in the last 50 years.While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism.The aim of this paper is to examine the causal direct and indirect impact of service quality on custom...
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Keywords
Service quality
Customer satisfaction
Tourism
Business
Marketing
Psychology
Service (business)
Quality (philosophy)
Advertising
Geography
Philosophy
Archaeology
Epistemology
Sustainable Development Goals (SDG)
Decent work and economic growth


pdf file

The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention
pdf file

The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention

Abstract
Service quality (SERVQUAL) has received a considerable attention in the last 50 years.While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism.The aim of this paper is to examine the causal direct and indirect impact of service quality on custom...
View PDF
Keywords
Service quality
Customer satisfaction
Tourism
Business
Marketing
Psychology
Service (business)
Quality (philosophy)
Advertising
Geography
Philosophy
Archaeology
Epistemology
Sustainable Development Goals (SDG)
Decent work and economic growth


pdf file