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The Balanced Scorecard Approach as a Tool for Performance Evaluation in the Hospitality Industry

Abstract
Nowadays, hotel organizations endeavor to achieve long-term competitive advantage in the marketplace through the implementation of strategic performance measurement systems.The traditional measure of hotel performance is the hotel's financial aspects, such as net profit, return on investment, return on assets, and earnings per share.However, such aspects have a serious limitation that they cannot ...
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Keywords
Balanced scorecard
Performance measurement
Hospitality
Hospitality industry
Strategy map
Competitive advantage
Business
Performance management
Performance indicator
Return on investment
Strategic management
Process management
Marketing
Order (exchange)
Profit (economics)
Knowledge management
Computer science
Economics
Tourism
Finance
Political science
Law
Microeconomics
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure

2015
Article

Open Access

2-Y Citation Average

0.276

Language

pdf file

The Balanced Scorecard Approach as a Tool for Performance Evaluation in the Hospitality Industry
pdf file

The Balanced Scorecard Approach as a Tool for Performance Evaluation in the Hospitality Industry

Abstract
Nowadays, hotel organizations endeavor to achieve long-term competitive advantage in the marketplace through the implementation of strategic performance measurement systems.The traditional measure of hotel performance is the hotel's financial aspects, such as net profit, return on investment, return on assets, and earnings per share.However, such aspects have a serious limitation that they cannot ...
View PDF
Keywords
Balanced scorecard
Performance measurement
Hospitality
Hospitality industry
Strategy map
Competitive advantage
Business
Performance management
Performance indicator
Return on investment
Strategic management
Process management
Marketing
Order (exchange)
Profit (economics)
Knowledge management
Computer science
Economics
Tourism
Finance
Political science
Law
Microeconomics
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure

2015
Article

Open Access

2-Y Citation Average

0.276

Language

pdf file