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The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt
Abstract
Social media is an information web-based platform where users can share ideas, thoughts, pictures, experiences and so on. It has completely stirred up tourist behavior in their search of information. For this reason, the main purpose of this research is to analyze how tourists use social media along their decision-making process of tourism products. In addition, to define the power of the Egyptian...
Keywords
Sustainable Development Goals (SDG)
2015
Article
Open Access
2-Y Citation Average
0.276
Language
Country
The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt
Abstract
Social media is an information web-based platform where users can share ideas, thoughts, pictures, experiences and so on. It has completely stirred up tourist behavior in their search of information. For this reason, the main purpose of this research is to analyze how tourists use social media along their decision-making process of tourism products. In addition, to define the power of the Egyptian...
Keywords
Sustainable Development Goals (SDG)
2015
Article
Open Access
2-Y Citation Average
0.276
Language
Country