The purpose of this study is to analyze the marketing role of both the officials and private tourism marketing bodies during the crisis in the last period in Egypt. The study depended on semi-structured interviews with a purposeful sample of tourism marketing body’s officials and responsible to tourism marketing and managers in tourism companies. The study concluded that there is no crisis managem...
The purpose of this study is to analyze the marketing role of both the officials and private tourism marketing bodies during the crisis in the last period in Egypt. The study depended on semi-structured interviews with a purposeful sample of tourism marketing body’s officials and responsible to tourism marketing and managers in tourism companies. The study concluded that there is no crisis managem...