Sign in to unlock AI Chat and more features

Toward Business Improvement through Employee-Customer Engagement in the Hotel Industry: Human-Sigma Approach

Abstract
This study aims to measure the employee and the customer engagement using the Human Sigma approach as an attempt toward hotel business performance improvement.This is a comparative study conducted between two hotel settings, namely chain hotels and independent hotels in Egypt.Two different structured surveys were used to collect data.A random sample of 272 employees and 177 customers was chosen fo...
View PDF
Keywords
Business
Hotel industry
Marketing
Customer engagement
Six Sigma
Employee engagement
Sample (material)
Business administration
Work (physics)
Hospitality industry
Management
Tourism
Computer science
Engineering
Lean manufacturing
World Wide Web
Social media
Mechanical engineering
Chemistry
Chromatography
Political science
Law
Economics
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure


pdf file

Toward Business Improvement through Employee-Customer Engagement in the Hotel Industry: Human-Sigma Approach
pdf file

Toward Business Improvement through Employee-Customer Engagement in the Hotel Industry: Human-Sigma Approach

Abstract
This study aims to measure the employee and the customer engagement using the Human Sigma approach as an attempt toward hotel business performance improvement.This is a comparative study conducted between two hotel settings, namely chain hotels and independent hotels in Egypt.Two different structured surveys were used to collect data.A random sample of 272 employees and 177 customers was chosen fo...
View PDF
Keywords
Business
Hotel industry
Marketing
Customer engagement
Six Sigma
Employee engagement
Sample (material)
Business administration
Work (physics)
Hospitality industry
Management
Tourism
Computer science
Engineering
Lean manufacturing
World Wide Web
Social media
Mechanical engineering
Chemistry
Chromatography
Political science
Law
Economics
Sustainable Development Goals (SDG)
Industry, innovation and infrastructure


pdf file