Sign in to unlock AI Chat and more features
Assessing the Application of Corporate Social Responsibility in Egyptian Travel Agencies
Citations:
1
References:
19
Abstract
The concept of social responsibility emerged to promote a more socially responsible, moral and ethical model of marketing and management.It is an approach that adopts a holistic, integrated view of marketing, considering social equity, environmental protection and economic livability (Maclaran and Parsons, 2009).Companies are aware that sustainable business success and shareholder value cannot be ...
Keywords
Sustainable Development Goals (SDG)
2019
Article
Open Access
Institution
2-Y Citation Average
0.276
Language
Country
Assessing the Application of Corporate Social Responsibility in Egyptian Travel Agencies
Citations:
1
References:
19
Abstract
The concept of social responsibility emerged to promote a more socially responsible, moral and ethical model of marketing and management.It is an approach that adopts a holistic, integrated view of marketing, considering social equity, environmental protection and economic livability (Maclaran and Parsons, 2009).Companies are aware that sustainable business success and shareholder value cannot be ...
Keywords
Sustainable Development Goals (SDG)
2019
Article
Open Access
Institution
2-Y Citation Average
0.276
Language
Country