The mediating role of the job competencies map in determining the relationship between internal marketing and creative behavior of employees: Applying to some five-star hotels

Journal of Association of Arab Universities for Tourism and Hospitality

Abstract

This study aims to determine the role of job competencies as a mediating variable in improving the relationship between internal marketing practices as an independent variable and the creative behavior of workers as a dependent variable of the study. The research was applied to a random sample of managers and supervisors in the following departments (human resources; training; public relations; fr...

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Keywords

Marketing

Internal marketing

Business

Work (physics)

Variables

Sample (material)

Computer science

Engineering

Mechanical engineering

Chemistry

Chromatography

Machine learning

Sustainable Development Goals (SDG)

Decent work and economic growth

2021

Article

Open Access

Institution

Suez Canal University,

College of Business Administration, Shaqra University, KSA.,

Hotels studies department, faculty of tourism and hotels, Suez Canal University

2-Y Citation Average

0.276

DOI

https://doi.org/10.21608/jaauth.2021.40581.1066

Language

Country

The mediating role of the job competencies map in determining the relationship between internal marketing and creative behavior of employees: Applying to some five-star hotels

Journal of Association of Arab Universities for Tourism and Hospitality

Sameh Fayyad, Ali El Sayed Shehata

Abstract

This study aims to determine the role of job competencies as a mediating variable in improving the relationship between internal marketing practices as an independent variable and the creative behavior of workers as a dependent variable of the study. The research was applied to a random sample of managers and supervisors in the following departments (human resources; training; public relations; fr...