Tour guides can be considered to be ambassadors of countries and tourist destinations that play a significant role in ensuring tourist satisfaction, destination image and tourist re-visitation. The promotion of tourist destinations is very much subjected to the performance of tour guides. This study seeks to assess the relationship between the role of tour guides in tourism promotion and its relat...
Tour guides can be considered to be ambassadors of countries and tourist destinations that play a significant role in ensuring tourist satisfaction, destination image and tourist re-visitation. The promotion of tourist destinations is very much subjected to the performance of tour guides. This study seeks to assess the relationship between the role of tour guides in tourism promotion and its relat...