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Investigating Chain and Independent Restaurants’ Facebook Presence: A Step Forward Towards Measuring their Online Image

Journal of Association of Arab Universities for Tourism and Hospitality

Yousery Elsayed, Mhamed Hefny, Mahmood Khan, Mostafa Marghany, Ahmed Radwan, Nirmeen Elmohandes

References:

57

Abstract

ABSTACTFacebook can be marked as an opportunity or as a curse for any business working these days.Social media concerns were a priority for many business managers.This empirical study aimed to examine the chain and independent restaurants' Facebook usage to contribute in measuring their online image.The study developed an assessment tool to evaluate the contents of restaurants' Facebook pages, Fac...

Keywords

Chain (unit)

Advertising

Image (mathematics)

Social media

Computer science

Internet privacy

Business

Psychology

World Wide Web

Computer vision

Physics

Astronomy

2021

Article

Open Access

Institution

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt,

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt,

Pamplin College of Business, Virginia Tech University, Hospitality and Tourism Management Department, Falls Church, Virginia, USA,

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

2-Y Citation Average

0.276

DOI

https://doi.org/10.21608/jaauth.2021.67275.1151

Language

Country

Investigating Chain and Independent Restaurants’ Facebook Presence: A Step Forward Towards Measuring their Online Image

Investigating Chain and Independent Restaurants’ Facebook Presence: A Step Forward Towards Measuring their Online Image

Journal of Association of Arab Universities for Tourism and Hospitality

Yousery Elsayed, Mhamed Hefny, Mahmood Khan, Mostafa Marghany, Ahmed Radwan, Nirmeen Elmohandes

References:

57

Abstract

ABSTACTFacebook can be marked as an opportunity or as a curse for any business working these days.Social media concerns were a priority for many business managers.This empirical study aimed to examine the chain and independent restaurants' Facebook usage to contribute in measuring their online image.The study developed an assessment tool to evaluate the contents of restaurants' Facebook pages, Fac...

Keywords

Chain (unit)

Advertising

Image (mathematics)

Social media

Computer science

Internet privacy

Business

Psychology

World Wide Web

Computer vision

Physics

Astronomy

2021

Article

Open Access

Institution

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt,

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt,

Pamplin College of Business, Virginia Tech University, Hospitality and Tourism Management Department, Falls Church, Virginia, USA,

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

2-Y Citation Average

0.276

DOI

https://doi.org/10.21608/jaauth.2021.67275.1151

Language

Country