Sign in to unlock AI Chat and more features
Internal Marketing and its Impact on the Organizational Commitment of Employees in Airlines
References:
56
Abstract
Internal Marketing (IM) is considered a sustainable management philosophy using a marketing-like approach to motivate employees and achieve long-term objectives such as increasing employee retention.This paper aims to investigate the effect of internal marketing mix elements (internal product, internal price, internal promotion, internal distribution, internal people, internal processes and intern...
Keywords
2021
Article
Open Access
2-Y Citation Average
0.276
Language
Country
Internal Marketing and its Impact on the Organizational Commitment of Employees in Airlines
References:
56
Abstract
Internal Marketing (IM) is considered a sustainable management philosophy using a marketing-like approach to motivate employees and achieve long-term objectives such as increasing employee retention.This paper aims to investigate the effect of internal marketing mix elements (internal product, internal price, internal promotion, internal distribution, internal people, internal processes and intern...
Keywords
2021
Article
Open Access
2-Y Citation Average
0.276
Language
Country