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The Effect of Recreational Experiences and Emotional Gratification on Guest Loyalty in Resorts

Abstract
The aim of the study is to examine the effect of guests' recreational experience and emotional gratification at resort hotels on guest loyalty.The aim of the study was achieved by employing an integrative model using SmartPLS.The convenient sampling was used.Four hundred questionnaires form were distributed to resort hotel guests in Sharm El-Sheikh, out of which 305 were returned, and 286 usable o...
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Keywords
Gratification
Recreation
Loyalty
Psychology
Social psychology
Advertising
Business
Marketing
Political science
Law


pdf file

The Effect of Recreational Experiences and Emotional Gratification on Guest Loyalty in Resorts
pdf file

The Effect of Recreational Experiences and Emotional Gratification on Guest Loyalty in Resorts

Abstract
The aim of the study is to examine the effect of guests' recreational experience and emotional gratification at resort hotels on guest loyalty.The aim of the study was achieved by employing an integrative model using SmartPLS.The convenient sampling was used.Four hundred questionnaires form were distributed to resort hotel guests in Sharm El-Sheikh, out of which 305 were returned, and 286 usable o...
View PDF
Keywords
Gratification
Recreation
Loyalty
Psychology
Social psychology
Advertising
Business
Marketing
Political science
Law


pdf file