The study contributes to determining strategic alliances barriers, criteria for the selection of Partners, identifying the motives that encourage hotels forming strategic alliances to achieve a sustainable competitive advantage.The study also and examine the effect of strategic alliances on sustainable competitive advantage.the study concentrated on a number of four and five-star hotels in great C...
The study contributes to determining strategic alliances barriers, criteria for the selection of Partners, identifying the motives that encourage hotels forming strategic alliances to achieve a sustainable competitive advantage.The study also and examine the effect of strategic alliances on sustainable competitive advantage.the study concentrated on a number of four and five-star hotels in great C...