The study contributes to determining benefits from strategic alliances that affect customer satisfaction and their decisions and strategic alliance's performance.the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza), that's because they contain the main international hotels' chains.A sum of 800 forms was distributed to customers from 50 hotels located in g...
The study contributes to determining benefits from strategic alliances that affect customer satisfaction and their decisions and strategic alliance's performance.the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza), that's because they contain the main international hotels' chains.A sum of 800 forms was distributed to customers from 50 hotels located in g...