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The Effect of Strategic Alliances on Customer Satisfaction: An Applied Study on Egyptian Hotels

Abstract
The study contributes to determining benefits from strategic alliances that affect customer satisfaction and their decisions and strategic alliance's performance.the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza), that's because they contain the main international hotels' chains.A sum of 800 forms was distributed to customers from 50 hotels located in g...
View PDF
Keywords
Business
Customer satisfaction
Marketing
Business administration

2022
Article

Open Access


pdf file

The Effect of Strategic Alliances on Customer Satisfaction: An Applied Study on Egyptian Hotels
pdf file

The Effect of Strategic Alliances on Customer Satisfaction: An Applied Study on Egyptian Hotels

Abstract
The study contributes to determining benefits from strategic alliances that affect customer satisfaction and their decisions and strategic alliance's performance.the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza), that's because they contain the main international hotels' chains.A sum of 800 forms was distributed to customers from 50 hotels located in g...
View PDF
Keywords
Business
Customer satisfaction
Marketing
Business administration

2022
Article

Open Access


pdf file