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Role of Innovation Orientation in Building a Competitive Advantage in the Egyptian Hotels
References:
21
Abstract
Innovative orientation is one of the most important catalysts for the marketing and production development of the hotel establishment by increasing sales and market shares and raising levels of customer satisfaction and perceived quality from the customer's point of view.The research aims to identify the most critical challenges of achieving the innovative vision.The diversity of innovative orient...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.276
Language
Country
Role of Innovation Orientation in Building a Competitive Advantage in the Egyptian Hotels
References:
21
Abstract
Innovative orientation is one of the most important catalysts for the marketing and production development of the hotel establishment by increasing sales and market shares and raising levels of customer satisfaction and perceived quality from the customer's point of view.The research aims to identify the most critical challenges of achieving the innovative vision.The diversity of innovative orient...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.276
Language
Country