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The Impact of AI Applications (Virtual Reality and Augmented Reality) in the Hospitality Industry: Opportunities and Challenges

Abstract
This study explores the impact of artificial intelligence (AI) applications, specifically virtual reality (VR) and augmented reality (AR), in the hospitality industry, focusing on both opportunities and challenges, especially in the context of burgeoning Fourth Generation Cities. Utilizing an exploratory qualitative methodology, semi-structured interviews were conducted with 21 stakeholders, inclu...
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Keywords
Transformative learning
Augmented reality
Hospitality
Hospitality industry
Virtual reality
Knowledge management
Context (archaeology)
Exploratory research
Mixed reality
Business
Marketing
Computer science
Sociology
Tourism
Political science
Artificial intelligence
Law
Paleontology
Pedagogy
Anthropology
Biology


pdf file

The Impact of AI Applications (Virtual Reality and Augmented Reality) in the Hospitality Industry: Opportunities and Challenges
pdf file

The Impact of AI Applications (Virtual Reality and Augmented Reality) in the Hospitality Industry: Opportunities and Challenges

Abstract
This study explores the impact of artificial intelligence (AI) applications, specifically virtual reality (VR) and augmented reality (AR), in the hospitality industry, focusing on both opportunities and challenges, especially in the context of burgeoning Fourth Generation Cities. Utilizing an exploratory qualitative methodology, semi-structured interviews were conducted with 21 stakeholders, inclu...
View PDF
Keywords
Transformative learning
Augmented reality
Hospitality
Hospitality industry
Virtual reality
Knowledge management
Context (archaeology)
Exploratory research
Mixed reality
Business
Marketing
Computer science
Sociology
Tourism
Political science
Artificial intelligence
Law
Paleontology
Pedagogy
Anthropology
Biology


pdf file