This study explores the impact of artificial intelligence (AI) applications, specifically virtual reality (VR) and augmented reality (AR), in the hospitality industry, focusing on both opportunities and challenges, especially in the context of burgeoning Fourth Generation Cities. Utilizing an exploratory qualitative methodology, semi-structured interviews were conducted with 21 stakeholders, inclu...
This study explores the impact of artificial intelligence (AI) applications, specifically virtual reality (VR) and augmented reality (AR), in the hospitality industry, focusing on both opportunities and challenges, especially in the context of burgeoning Fourth Generation Cities. Utilizing an exploratory qualitative methodology, semi-structured interviews were conducted with 21 stakeholders, inclu...