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THE IMPACT of 3D PRINTING on ATYPICAL ROAD ADVERTISING DESIGN (CONSUMER PERCEPTION)

Abstract
The meaning of the term "atypical idea" has been sufficiently specified.For example, some important differences in the design of outdoor advertising using the 3D printing technique have been identified.To find the impact this article uses the Atypical Idea, Communication and Response (AICR) model to distinguish between two types of 3D designtypical and iconic (atypical).The researcher identifies t...
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Keywords
Advertising
Business
Perception
Marketing
Psychology
Neuroscience


pdf file

THE IMPACT of 3D PRINTING on ATYPICAL ROAD ADVERTISING DESIGN (CONSUMER PERCEPTION)
pdf file

THE IMPACT of 3D PRINTING on ATYPICAL ROAD ADVERTISING DESIGN (CONSUMER PERCEPTION)

Abstract
The meaning of the term "atypical idea" has been sufficiently specified.For example, some important differences in the design of outdoor advertising using the 3D printing technique have been identified.To find the impact this article uses the Atypical Idea, Communication and Response (AICR) model to distinguish between two types of 3D designtypical and iconic (atypical).The researcher identifies t...
View PDF
Keywords
Advertising
Business
Perception
Marketing
Psychology
Neuroscience


pdf file