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Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants Brand Name on Customers’ Purchasing Decisions
References:
24
Abstract
Food and Beverage Rumors Motivators of spreading Rumors Purchasing Decision Fast-food Restaurants' Brand Name Rumors exist in all parts of society.Though unverified information, implausible rumors may impact customers' behaviors, and often resist correction.Anxiety about rumors has quickly grown since the internet has become a common place for seeking and sharing information.This research ...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.418
Language
Country
Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants Brand Name on Customers’ Purchasing Decisions
References:
24
Abstract
Food and Beverage Rumors Motivators of spreading Rumors Purchasing Decision Fast-food Restaurants' Brand Name Rumors exist in all parts of society.Though unverified information, implausible rumors may impact customers' behaviors, and often resist correction.Anxiety about rumors has quickly grown since the internet has become a common place for seeking and sharing information.This research ...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.418
Language
Country