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فاعلية استخدام صفحات المؤثرين على شبكات التواصل الإجتماعي في الترويج للعلامات التجارية دراسة تطبيقية
Abstract
This study aimed to identify the effectiveness of influencers in promoting brands on social media through advertisements, sales promotions, and public relations activities by applying the source credibility model (trust, experience, attractiveness, quantity of content, and engagement).The study relied on the survey method by using a content analysis form over the course of three months, from Novem...
Keywords
Sustainable Development Goals (SDG)
2023
Article
Open Access
Publisher
2-Y Citation Average
0.001
Language
فاعلية استخدام صفحات المؤثرين على شبكات التواصل الإجتماعي في الترويج للعلامات التجارية دراسة تطبيقية
Abstract
This study aimed to identify the effectiveness of influencers in promoting brands on social media through advertisements, sales promotions, and public relations activities by applying the source credibility model (trust, experience, attractiveness, quantity of content, and engagement).The study relied on the survey method by using a content analysis form over the course of three months, from Novem...
Keywords
Sustainable Development Goals (SDG)
2023
Article
Open Access
Publisher
2-Y Citation Average
0.001
Language